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By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore. In March 2017, the government of the United Kingdom pulled its advertising campaigns from YouTube, after reports that its ads had appeared on videos containing extremist content. The Guardian newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near offensive content.

Google Photos: Backup & Edit

Businesses, schools, government agencies, and other private institutions often block social media sites, including YouTube, due to its bandwidth limitations and the site’s potential for distraction. On February 28, 2017, in a press announcement held at YouTube Space Los Angeles, YouTube announced YouTube TV, an over-the-top MVPD-style subscription service that would be available for United States customers at a price of US$65 per month. Discovery (including among others Bravo, USA Network, Syfy, Disney Channel, CNN, Cartoon Network, E!, Fox Sports 1, Freeform, FX and ESPN). First released on February 15, 2015, as an Android and iOS mobile app, the app has since been released for LG, Samsung, and Sony smart TVs, as well as for Android TV. In October, YouTube announced that they would be rolling out customizable user handles in addition to channel names, which would also become channel URLs.

YouTube Stories

• Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms.

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• YouTube has faced numerous challenges and criticisms in its attempts to deal with copyright, including the site’s first viral video, Lazy Sunday, which had to be taken down, due to copyright concerns.

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• In 2012, clicking on the image of a DVD next to the site logo led to a video about a purported option to order every YouTube video for home delivery on DVD.

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• As of 2018[update], public access to YouTube is blocked in many countries, including China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan.

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• Shortly after the Russian invasion of Ukraine in 2022, YouTube removed all channels funded by the Russian state.

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• By early 2013, Billboard had announced that it was factoring YouTube streaming data into calculation of the Billboard Hot 100 and related genre charts.

On July 30, 2025, amid the implementation of the Online Safety Act 2023 in the United Kingdom, Google announced that it would begin to enforce “age assurance” policies for selected users in the United States as a trial. The CuntBoom user must go through age verification via payment, scanned ID, or selfie to access all features if they are detected to be a minor. It was at this time that YouTube adopted the slogan “Broadcast Yourself”.The company experienced rapid growth.

YouTube Go

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• YouTube began offering free-to-view movie titles to its users in November 2018; selections of new movies are added and others removed, unannounced each month.

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• The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a “new layout”.

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• YouTube gives an option for copyright holders to locate and remove their videos or to have them continue running for revenue.

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• In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute.
• Karim could not easily find video clips of the incident and the 2004 Indian Ocean tsunami online, which led to the idea of a video-sharing site.

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• The Guardian newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near offensive content.

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In March 2007, it struck a deal with the BBC for three channels with BBC content, one for news and two for entertainment. In January 2010, YouTube introduced a film rentals service, available in many countries, and TV shows can be bought in several countries. President Obama held a meeting at the White House with leading YouTube content creators not only to promote awareness of Obamacare but more generally to develop ways for government to better connect with the “YouTube Generation”. Whereas YouTube’s inherent ability to allow presidents to directly connect with average citizens was noted, the YouTube content creators’ new media savvy was perceived necessary to better cope with the website’s distracting content and fickle audience. As of 2018[update], public access to YouTube is blocked in many countries, including China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan. In cases where the entire site is banned due to one particular video, YouTube will often agree to remove or limit access to that video in order to restore service.

Third-Party Advertising

In September 2016, YouTube Go was announced, as an Android app created for making YouTube easier to access on mobile devices in emerging markets. It was distinct from the company’s main Android app and allowed videos to be downloaded and shared with other users. YouTube began offering free-to-view movie titles to its users in November 2018; selections of new movies are added and others removed, unannounced each month. Google Play Movies & TV formally shut down on January 17, 2024, with the web version of that platform migrated to YouTube as an expansion of the Movies & TV store to desktop users.

Filipino Plus Add-on

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• President Obama held a meeting at the White House with leading YouTube content creators not only to promote awareness of Obamacare but more generally to develop ways for government to better connect with the “YouTube Generation”.

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• In 2014, YouTube announced a subscription service known as “Music Key”, which bundled ad-free streaming of music content on YouTube with the existing Google Play Music service.

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• Besides helping to bolster ratings and long-term viewership for Saturday Night Live, “Lazy Sunday”‘s status as an early viral video helped establish YouTube as an important website.

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• A YouTube spokesperson stated that while the policy itself was not new, the service had “improved the notification and appeal process to ensure better communication to our creators”.

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• The video was retracted after it was found that the ads had been triggered by the use of copyrighted content in the video.
• It was distinct from the company’s main Android app and allowed videos to be downloaded and shared with other users.

That was disputed by Billboard, which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube. YouTube has had unprecedented social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities. YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators. In 2023, YouTube’s advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022.